ACTA's Must-Reads
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Alumni as ATMs
ACTA president Anne D. Neal is quoted in today's edition of USA Today:
Grads may be giving time instead of money on service days, but they're still functioning as "boosters" as they do good deeds in a school's name, according to Anne Neal, president of the American Council of Trustees and Alumni."Traditionally, once alums have graduated, they've been viewed by their institutions as ATMs or boosters or engaged in positive activities of this sort," Neal says. She sees service days as "a more creative development effort" with dividends for local communities, but not as a reflection of improved dynamics in alumni relations.
For some past examples of productive alumni engagement, see ACTA's website.
Posted by Charles Mitchell on May 11, 2009 at May 11, 2009 02:29 PM
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